Skyline’s Many Shades of Success

October 1, 2009 – 5th business is pleased to report another client success story. When Skyline noticed the number of inactive accounts on the books, they decided to take action. Armed with a list of customers that had fallen off the radar, Skyline called 5th business to formulate a plan.

A hard-hitting, visually appealing direct mail campaign became the method of choice, and 5th business got to work developing a concept that would leap out of a customer’s mailbox and convey a clear call to action for those customers that had either made no recent trade booth purchase, or had switched to a competing vendor.

The “Many Shades of Success” campaign was developed to highlight the flexible options available from Skyline, and addressed budget and economic concerns head on.  Rather than focusing only on big ticket purchases, other avenues were explored, including rentals, as well as ad-ons or refurbishment for existing booths.  The personal options and flexible pricing were a hit with customers – and Skyline too. The imagery and “Many Shades of Success” concept have been integrated into Skyline’s broader marketing plan and has been featured in corporate presentations, trade show appearances, and employee communications and training materials.