5th business Helps Zeton Realize the Future

When Zeton decided to redesign their website, they aimed to create a customer-friendly, online resource to showcase the company’s world-class pilot plant design and development expertise. Zeton turned to 5th business for web design and application development that would maximize the value of their customers’ online experience.

With highly technical subject matter and a very specialized market, Zeton needed a clean, simple website design. At the same time, they needed a creative concept that would enable site visitors to virtually experience Zeton’s ability to help them bring advanced process technologies to market more efficiently.

The 5th business team created a high-impact, animated representation of Zeton’s pilot plant development process. A simple sketch of a pilot plant evolves from hand-drawn lines and shading into a finished steel structure in the stylized website home page. Interior pages similarly reflect Zeton’s work, from concept sketches through to completed pilot plants, in a wide array of industry applications. The site reflects the company’s tagline, “Realize the Future”, which was the result of a 5th business rebranding project to position internationally-renowned Zeton as the premier resource for companies looking to bring innovative process technologies to market.

Simple navigation and intuitive organization enhances the user experience so that visitors can find the information they need, request specific technical information as required and contact Zeton specialists for personal assistance and consultation regarding pilot plant design capabilities. Content was optimized for search engines and extensive cross referencing was introduced to facilitate easy movement throughout the site. The completed site can be viewed at www.zeton.com.