Take Another Look at Fielding

Fielding Chemical Technologies Inc. wanted a fresh new look and corporate brand to launch an aggressive sales strategy to position them as the leader in their field – and they contacted 5th business for a corporate ID overhaul.

5th business began by researching Fielding’s competitors, defining their unique selling position and the corporate personality they desired. Fielding wanted to inspire their customers, employees and the industry with their commitment to green technology, and their new tagline suits them perfectly. 5th business developed “The Science of Sustainability” to capture the highly specialized and science-driven business, and their position as leaders in the field of chemical reclamation and procurement. A new visual corporate identity, complete with updated logo, completed the corporate rebranding and features the new tagline, streamlined lettering and an updated corporate symbol to highlight Fielding’s environmental corporate mandate, and reflect leading edge business.