5th business Points to Sustainable Marketing as Key Factor in Profit Growth
November 20, 2009 – In a new in-depth report, 5th business illustrates the realities of the ‘green’ marketing environment and key advantages for businesses that incorporate sustainability messaging and practices into their business strategies. Independent research confirms that the integration of sustainability strategies can result in profit increases of up to 38% for large companies and 66% for small companies.
The report entitled Sustainable Marketing: The Green Effect is the second in a series of Perspective 5 publications covering current marketing and business issues and was released today and is available online at www.5thbusiness.com.
In the report, 5th business outlines how businesses can harness the power of corporate social responsibility (CSR) to grow profits. 5th business presents a clear strategy to achieve significant bottom line increases through three distinct ‘green’ methodologies – Selling Green, Working Green and Being Green. Each avenue for sustainability offers key competitive advantages and unique opportunities to increase sales, retain customers and enhance corporate image.
“In today’s economic environment, customers are more aware of value-added company and product attributes. An increased focus on environmental issues influences customer choices, and marketing efforts must be tailored to ensure that green messages reach customers in a meaningful way.” says Margo Hunnisett, Vice President, Client Services at 5th business. “Whether a company is looking to promote a green product, or has implemented significant sustainability initiatives, it is clear that customers now consider and act on green messaging as a major factor of differentiation among companies and their products.”
Perspective 5 focuses on how businesses can alter their working practices in favour of greener alternatives, foster a sustainable corporate image and ensure that marketing activities themselves are sustainable. This comprehensive guide is a vital resource for businesses looking to revitalize their marketing plans to capture today’s environmentally and socially aware buyer.
5th business is committed to providing practical and insightful marketing guidance through its seminar program and online resource library. 5th Insight is a monthly e-newsletter that covers timely business issues from a marketing perspective. The complete archive of the past 10 years is available at www.5thbusiness.com, as is the previous edition of Perspective 5 which covers the business advantages of aggressive marketing during a recession.
About 5th business
5th business is a full-service strategic marketing firm that helps companies identify new prospects, attract new customers and retain existing business. 5th business provides strategy development, market intelligence, comprehensive communications support, interactive programs and direct response initiatives. 5th business’ Smarter Marketing® approach creates business value for its clients that generates long-term profitability and brand equity.
Visit the new 5th business website at www.5thbusiness.com or contact us at perspective5@5thbusiness.com for more information about Perspective 5, upcoming seminar events, or other marketing publications from 5th business.
For more information, contact:
Stephanie Eldred
Senior Communications Advisor
5th business Inc.
T 905.275.2220 x353
E eldred@5thbusiness.com
