5th insight

Did you know that there are scientific ways to get your website read? Studies have proven that website visitors interact with online content differently than with print. Understanding the formula for writing for the web is key to capturing potential customers online. [More]

With 210 billion emails being sent every day, (and 70% of those falling into SPAM catchers), first impressions are everything. Subject lines are where you can win or lose with e-marketing. [More]

Building relationships with customers online is getting easier. By tapping into social media networks, your business can gain visibility and get closer to potential customers. That's why social media marketing is becoming an important part of an integrated marketing strategy. [More]

Are blogs more trouble than they’re worth? Not necessarily. If you have a blog, or have considered one in the past, you know they require commitment. Costs are minimal, but they demand time, unless you know the right way to find and present content to attract your customers. [More]

Your website’s purpose is to attract, inform and retain visitors – is yours saying everything it should? So much attention is placed on visual website design and functionality, actual content is often overlooked. Does your website get it right? There are four key ways to tell. [More]

When it comes to the Internet, there's no place for old news. Not surprisingly, the best-trafficked websites embrace what makes the Internet so powerful: instant, up-to-the-minute information. How can your website harness the power of now? With a dynamic news section that keeps visitors coming back for more. [More]

Corporate social responsibility - the strategy of achieving commercial success while demonstrating values that nurture people, communities and the environment - is good business, especially for companies looking to differentiate from their competition. [More]

A company’s brand can be the most valuable asset that a company owns. According to the World Intellectual Property Office, the NIKE trade-mark is estimated to be worth $12 billion (US)! But a trade-mark can become worthless if it is not adequately protected. [More]

Marketing is a tough business... tough on your competition, and often on the environment, too. Earth Day (April 22) is the perfect opportunity to explore more sustainable marketing options. [More]

There’s no doubt that e-marketing is the “it” way for businesses to communicate – especially in tight economic times. And, it’s hard not to argue for the cost effectiveness, reach and super-accessibility of digital media, from social networking to email, RSS, blogs, wikis, webcasts etc. [More]

You probably know that in 2009, more than ever the Internet is the place to be for cost-effective marketing - but do you know how to maximize your online marketing investment? [More]

This year, hit the ground running to get the advantage in a challenging economic climate. [More]