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5TH INSIGHT

You are currently browsing archived issues of 5th Insight organized chronologically by date for year 2004.

November 2, 2004
  The Difference Between Marketing Dollars and Marketing Sense  
 

Feeling pretty good out there, aren’t we? Canadian business growth is up, up, up – even exports are growing, despite the phenomenal rise in the value of the Loonie. And as sales maintain their steady flow in your business, all in all it seems like a warm and comfy ending to a pretty good year, doesn’t it?  [More]

 October 6, 2004
  3 Ways to Make Marketing Drive the Bottom Line  
 

Cost-cutting is a fact of business at one point or another and when the slashing and burning begins, marketing is usually one of the first casualties.  [More]


 September 7, 2004
  5 Simple Rules for Making YOUR Message the One that Gets Through  
 

How did marketing get to be so complicated — and expensive? Isn't really just about telling people you’ve got something great to offer and convincing them to try it?  [More]

 August 3, 2004
  Know what your customers REALLY want?  
 

So — you think you have a finger on the pulse of your customers. You know what they want — but do you really?  [More]

 June 7, 2004
  Do Your Customers Know You're Awesome?  
 

Every year, your business gets more customers — and every year, it loses some. How many depends on a combination of quality and the experience the customer had with your company in the first place.  [More]

 May 03, 2004
  3 Easy Steps to Discover Your Clients Again for the First Time  
 

Peter Drucker once wrote, “the true business of every company is to make and keep customers.” Hardly a revelation. Yet, when it comes to growing our businesses, we still need reminding to keep the KISS principle front and centre.  [More]

 April 5, 2004
  Three Steps to the Easiest Sale You Might Never Have Made  
 

If you make the meanest hamburger in town, chances are someone's going to tell someone, and so on and so on… But in most businesses the fact that you deliver your product or service on time and on spec just isn't enough.  [More]

 March 9, 2004
  5 Best Ways to Make Your Customer Surveys Pay Off  
 

The idea of surveying customers for their opinions is far from new. Neither is the all-to-common result: a report that gets the spotlight for a day or two, only to be overshadowed by urgent, day-to-day business.  [More]

 February 3, 2004
  The 3 Key Steps to Re-charging Your Marketing  
 

Doing the same thing over and over again – yet expecting different results — has been called by some “the definition of insanity”. It also describes the very approach some businesses take to marketing.  [More]

 January 6, 2004
  Top 3 Marketing Resolutions for 2004  
 

The New Year is underway and there’s no better time to tend to the health of your marketing program. Are you reaching the right prospects? Attracting the right customers?  [More]

 December 1, 2004
  Things You Won’t Find in a Winning Proposal  
 

A Request for Proposal (RFP) either creates excitement or incites panic – the reaction depends entirely on whether or not you and your team know how to respond.  [More]

 5th Insight Archive: Selected Articles
  November 3, 2003  5 Reasons to Rethink Sponsorship  
October 6, 2003  Spending Too Much Getting New Customers? Top 3 Reasons Why
September 8, 2003  Does Your Marketing Budget Grow Faster than Your Sales?
August 12, 2003  5 Key Steps to Prospect Relationship Management
June 3, 2003  Marketing and Technology: Online Friends or Foes?
April 28, 2003  Branding: Bringing Strategy to Life
April 8, 2003  Making it Work: A Second Look at Strategic Planning
January 27, 2003  Websites That Work
January 6, 2003  Dare To Be Different
November 18, 2002  You Get What You Pay For
August 20, 2002  Relationship Marketing… The Right Approach for Your Business?
July 8, 2002   Is a Picture Really Worth A Thousand Words?
June 18, 2002  Ready, Fire, Aim...
May 27, 2002  Brand Matters
March 25, 2002  Email — the Beginning or the End of Communication?
February 13, 2002   You can't feel it, taste it, smell it or touch it. Will you buy it?
January 21, 2002   When the going gets tough… the tough get marketing!
January 2, 2002  Is customer relationship management on your radar screen?
October 29, 2001   Making the Pitch
September 17, 2001   If You Build it, Will They Come?
July 9, 2001   Web-Based CRM—Fact or Fantasy?
June 23, 2001   Are all Customers Created Equal?
April 2, 2001   What’s in a Brand?
February 5, 2001   Budget. What Budget?
January 22, 2001   Sharing the Wealth: Strategic Philanthropy
January 8, 2001   Email This.  
 
 
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