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5TH INSIGHT

You are currently browsing archived issues of 5th Insight organized chronologically by date for year 2005.

December 7, 2005

Making it WORK — 3 Keys to Opening Doors with Direct Mail

In the clutter of advertising messages that hit the average consumer or business hundreds of time a day, is there hope of getting your message across with direct mail? Yes! Despite the growing cost advantage of electronic media, direct mail is still an important part of an effective, integrated marketing mix. [More]

November 7, 2005

Three Ways to Win — Boosting the Benefits of Charitable Giving

Can something good get even better? Always - even when it comes to donating to your company's favourite charities. You know that your business' charitable efforts not only benefit the worthy causes you support, but enhance the perception of your business as a "good corporate citizen". [More]

October 4, 2005

5 Key Marketing Mistakes — and How Not to Make Them

For some businesses, marketing can become a game of chance – and an expensive one. Yet the problems that create marketing costs that are too high and return that’s too low are usually less complicated than you might think. [More]

September 12, 2005

Smart Marketing: Low on Cost — High on Results

If you're like most businesses today, you're trying to do more with less — and figuring out how to drive business without spending big bucks on marketing is a key challenge. If you think a high-impact ad campaign could accomplish miracles for your business, you might be right. More than likely, you're not. [More]

August 8, 2005

Is Your Website on the Radar Screen?
4 ways to use search engines to drive new business

Does it really matter how great your website looks if nobody sees it?
Search engine optimization is an essential part of both the development and maintenance of your website. Though it may sound complicated, it really just means designing, writing, and html coding your website so that it’s more likely to appear at the top of search results when prospective customers type in keywords and phrases that relate to your business. [More]

June 8, 2005

Now You've Built It — Why Don't They Come?
4 Ways to Make Your Website Work for Your Business

You've invested in a new website, but it isn't bringing in business. What went wrong?
Believe it or not, most websites don't generate business for the companies they represent. [More]

July 7, 2005

How to Get the Most for the Least
What You Didn’t Know When You Ordered Your Last Brochure

A little knowledge is a dangerous thing — especially when it comes to ordering marketing collateral for your business.

Before you say “it’s only a brochure, how complicated can it really be?” and sign your life away on a glitzy new sales piece, be sure you know what you’re committing to. Otherwise you just might find your business ends up with thousands of unused brochures, a hefty invoice and — in two year’s time — enough outdated material to fuel a good-sized bonfire. [More]

March 7, 2005

What You Told US…

We asked — you answered. In December and January, you gave us your insights on marketing: what you've done, what worked, what didn't — and what you're doing about it. [More]

February 7, 2005

How to Defeat the Biggest Threat to Your Business (It's NOT the Competition)

Hyper-competitive marketplaces. Educated customers with higher expectations. Internet speed. Rapid, continuous technological change. The pace and complexity of business has accelerated to the point where some organizations' primary focus is survival. Arguably, the thinking goes, the marketplace is risky enough — why shouldn't we play it safe? [More]

January 11, 2005

New Year’s “Revolution” – Three Steps to Build Brand

Creating demand for a brand depends on one thing: commitment from customers. The kind of commitment that makes them look for it, ask for it, recommend it – even refuse alternatives. But if you've got Coke and Nike dreams on a mid-market budget, can you really build that kind of commitment to your brand? Absolutely. [More]


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