The need for a talented workforce combined with low unemployment rates means businesses must take action to attract potential employees, retain their best workers and build a reputation as a valued and respected employer. How? By developing a strong “Employment Brand”. [More]

In today’s action-oriented business culture, the mantra is often “don’t waste time talking about it, DO something”. All well and good, if that something is the RIGHT thing. [More]

Will a flashy new logo and ad campaign give you a hot new brand to take the market by storm? Don’t expect your competitors to run for the hills just yet... [More]

Today, most businesses see themselves as customer-focused. Their Mission Statements promise customer service excellence. Their managers and employees consider customer relationships a top priority. [More]

What does it take to supercharge your presentations? Build in a “WOW factor”. Captivate your audience. Leave them looking to YOU for the next step in the sales process — follow some simple guidelines and you’ll find it’s easier than you might think.   [More]

If you think the notion that yellow houses sell faster is an urban legend just waiting to be debunked, think again. Yellow houses do sell faster – as long as they’re the right shade. A soft butter yellow and/or cream or tan tones have been shown to statistically improve closing rates, while lemon yellow can actually sour buyers (literally) before they ever get to the front door!   [More]

Loyalty programs have become a pervasive marketing tool in North America, yet companies often launch these programs without a clear understanding of their strategic role.    [More]

At the risk of pointing out the obvious, marketing isn't cheap. What's less obvious to some, however, is that marketing is an investment rather than an expense. And that makes the cost of marketing the lesser issue — it's return on marketing investment that really counts.   [More]

Doing the same thing over and over again, expecting different results, has been called "the definition of insanity" — it also describes the very approach some businesses take to marketing!   [More]

The New Year is underway and there’s no better time to tend to the health of your marketing program. Are you reaching the right prospects? Attracting the right customers? Generating repeat business and referrals? Spending more than you’d like on direct selling? [More]