A lead is great, but only if it turns into a customer. So why do some leads turn into long term customers while others die on the vine? [More]

How should we position our brand in the marketplace? Who are the key customers we should target? What’s the best, most efficient way to market our products/services? [More]

If you were faced with a business problem and wanted the best company to solve it, which would you choose: the generalist that claims to do it all, or, an industry expert that focuses on solving exactly the kind of problem you have? [More]

Most businesses put considerable time and resources into creating a website, but are those investments making a real contribution to business growth? [More]

The idea of surveying customer opinions is far from new. Neither is the all-too-common result: a report that gets the spotlight for a day or two, only to be quickly overshadowed by day-to-day business... [More]

If you struggle with the question of whether advertising really benefits your business, you’re not alone. [More]

Last month, 5th Insight’s look at tradeshows questioned why so many businesses find tradeshow costs exceed the sales they generate. [More]

Ever questioned the value of a certain tradeshow, asking “What do we really get out of it?” only to be told “Nothing. But we still have to be there”. [More]

Does your business demonstrate its commitment to customer service, or merely assert its good intentions? When you take a close look at service delivery and the extent to which your customers are satisfied, what do you really see? [More]

Many businesses are so focused on day-to-day issues they neglect to develop an effective, long term marketing strategy - hardly a surprise, given today’s rapid-fire business pace. [More]

The average person decides what to buy - and how much to spend - based on what they'll get in return. In other words, whether they like, need or want it enough to justify the cost. [More]