Smart marketers maximize every dollar with messages and media that are simple, direct, affordable and measurable. What tops the list? Email marketing. [More]

When your competitors are slashing budgets, cutting costs, and virtually ignoring prospective customers, will you be watching from the sidelines or engaging those customers with your own marketing messages? [More]

The buzz on blogs, wikis, social networking, and other user-driven interaction is deafening. News is awash with member and hits-per-day stats that blow conventional marketing strategies out of the water - or so it seems. [More]

When it comes to visual appeal versus usability in web design, which one wins? Flashy websites with slick design may attract initial interest, but that interest is lost if visitors don’t find value-added content. [More]

Email is one of the best and least expensive ways to reach your target audience, and with today’s analytics measuring effectiveness and ROI has never been easier. Take advantage of this medium to stay top of mind with customers and prospects, customize messages by segment, test offers and more! [More]

When it comes to attracting new customers to your business, perception isn’t everything – it’s the only thing. Building a brand identity that leaves the best first impression is vital as that impression is the one that lasts. [More]

Like just about everyone else who’s forked over a fair sized chunk of their year’s marketing budget to achieve a killer online presence, you’re looking forward to a rush of new sales, right? [More]

By now most of us know that creating buzz through online social media like YouTube, FaceBook and MySpace have been known to make everything from new consumer products to 2009 US presidential candidates cool. A clear opportunity for Business-to-Consumer marketing, but what about B2B? [More]

If you think your e-marketing is getting lost in the mass of emails in your clients’ inbox, you’re not alone. Competing for the attention of time-starved business people is a challenge, but there are ways to cut through the clutter. How? [More]

Consider the time, effort and money your business spends on sales presentations, promotional strategies and new delivery methods. How many of these actually produce results? Probably less than you’d like - maybe a lot less. . [More]