Green Marketing

5th business was “green”, long before being “green” was popular. Visit our offices, and you’ll notice our contemporary office furniture - all remanufactured from 30-year-old product. Our sustainable initiatives include ongoing efforts to control our energy consumption, take advantage of recycling programs and use FSC certified materials. And our Green Committee is actually our entire company.

Today, our Green Marketing social responsibility strategy focuses on:

• Continually seeking clients and vendors who mirror our philosophy of green marketing;

• Environmental strategies that can significantly impact our client’s brand strategy, which is why we encourage the integration of green marketing activities and green-friendly communication materials into our clients’ marketing and communications strategies where their corporate culture and/or brand position can benefit from such a strategy; and

• Operating our business in an environmentally responsible manner and evolving our business processes to achieve continual environmental improvements.

Our 2010 issue of Perspective 5 and its supporting seminar program specifically discuss green marketing and aim to encourage other organizations to understand how they too can market in a more environmentally friendly manner.

For more information about green marketing, or our Green Marketing initiatives, please contact our CSR Coordinator at 905.275.2220 or csr@5thbusiness.com.

Community Investment

Having an extensive not-for-profit and charitable organization client base has afforded us the expertise and experience to understand how to market on behalf of this sector.

As in past years, we have partnered with two high-profile local organizations to support their objectives through providing our services on a preferred rate basis. Our partners for 2009-2010 are United Way of Peel Region and Mississauga Board of Trade.

Our Community Investment strategy includes:

• Further developing and supporting our local community investment relationships through the delivery of our services to select not-for-profit organizations who:
• Mirror our brand values
• Make a positive social or business contribution to the community
• Operate in an environmentally responsible manner, and
• Offer an opportunity for our contribution to have significant impact
• Continuing to engage in select new relationships on a matched contribution basis with our community investment partner.

For more information about our Community Investment Programs, please contact CSR Coordinator at 905.275.2220 or csr@5thbusiness.com.

Employee Engagement

Over the past few years our employees, and even some of our clients, have helped us purchase, prepare and serve some 1,500 meals to street youth and youth-at-risk in Toronto, Canada. You’d think that serving that many burgers, french fries, salads and puddings would be a chore… but to the 5th business team it’s a welcome assignment as we know our efforts have a direct impact by feeding an in-need young person on a harsh winter night.

We do this through the Evergreen Centre, operated by Yonge Street Mission. And while those we feed benefit from our efforts, this 5th business employee-initiated activity does so much for our team building and reminds us of how privileged we are.
 
We will continue this 5th business tradition through the upcoming year, as sadly, the streets of Toronto are still full of young people looking for the smiling faces of people who care - and a good meal.

For more information about our Employee Engagement Programs, please contact CSR Coordinator 905.275.2220 or csr@5thbusiness.com.