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    <description>5th Business is pleased to keep you updated on our latest activities. Please read through our news releases, the most recent of which appears at the top of the page.  You can also read articles that 5th Business has contributed to in the media, or listen to the advertisements from our 2005 radio campaign.  There is always something new and exciting going on at 5th Business – Contact us to find out how 5th Business can help your business. </description>
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    <copyright>© 1998 - 2009 5th Business Inc.  </copyright>
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      <title>5th business Points to Sustainable Marketing as Key Factor in Profit Growth</title>
      <pubDate>Tue, 20 Nov 2009 00:00:00 GMT</pubDate>
      <link>http://www.5thbusiness.com/5th_insight.aspx?_id=3nov2009.htm</link>
      <description><![CDATA[November 20, 2009 - 5th business is pleased to announce the release of the latest issue of Perspective 5, entitled Sustainable Marketing: The Green Effect.  The new publication illustrates the realities of the ‘green’ marketing environment and the key advantages available to businesses that incorporate sustainability messaging and practices into their business strategies. ]]></description>
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      <title>Our Website Goes to the 5th Degree</title>
      <pubDate>Tue, 10 Nov 2009 00:00:00 GMT</pubDate>
      <link>http://www.5thbusiness.com/5th_insight.aspx?_id=2nov2009.htm</link>
      <description><![CDATA[November 10, 2009 - 5th business has just unveiled its newest client project – our own website! The complete website redesign offers up a fresh new look and a wealth of user-friendly new features.  
Launched today, the new site is home to a complete library of marketing articles, tips and advice in a comprehensive archive dating back ten years. Simplified, intuitive organization and navigation make the new website easy for users to find the information they need to grow their business with current, relevant data from the experts at 5th business.  
]]></description>
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      <title>5th business Re-brands Mississauga Board of Trade</title>
      <pubDate>Wed, 7 Oct 2009 00:00:00 -0500</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=october_7_2009.htm</link>
      <description><![CDATA[October 7, 2009 – 5th business is proud to unveil the revitalized brand image of the Mississauga Board of Trade (MBOT). During the Mississauga Mayor’s Address Luncheon Event held on September 29th, MBOT renewed its commitment to invigorate the local business community to ensure sustained economic growth and prosperity.]]></description>
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      <title>Skyline’s Many Shades of Success</title>
      <pubDate>Thu, 1 Oct 2009 00:00:00 GMT</pubDate>
      <link>http://www.5thbusiness.com/5th_insight.aspx?_id=1Nov2009.htm</link>
      <description><![CDATA[October 1, 2009 – 5th business is pleased to report another client success story. When Skyline noticed the number of inactive accounts on the books, they decided to take action. Armed with a list of customers that had fallen off the radar, Skyline called 5th business to formulate a plan. ]]></description>
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      <title>5th business helps Glasvan Great Dane Celebrate Hybrid Electric Shunt Tractor Launch</title>
      <pubDate>Mon, 31 Aug 2009 00:00:00 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=august_31_2009.htm</link>
      <description><![CDATA[August 31, 2009 – Mississauga, Canada – When Glasvan Great Dane wanted to welcome customers and the media to its headquarters to showcase the newest in sustainable technology for the truck and trailer industry in Canada, they turned to 5th business for a communications strategy and materials that would show off their commitment to ‘green’ products. ]]></description>
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      <title>5th business to Brand Human Services Centre Initiative in Peel Region</title>
      <pubDate>Thu, 6 Aug 2009 00:00:00 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_aug.07.2009.htm</link>
      <description><![CDATA[August 6, 2009 – 5th business, a leading Canadian marketing and communications company based in Mississauga, has been secured to brand an exciting new social services initiative to be launched in Peel Region.]]></description>
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      <title>Wolfedale Blows Customers Away</title>
      <pubDate>Wed, 15 Jul 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_jul_15_2009.htm</link>
      <description><![CDATA[When Dial One Wolfedale Electric needed to get out the word about renewable energy and their equipment and installation services, they turned to 5th business for a direct mail piece that would turn customers green.]]></description>
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      <title>NSK Keeps Customers in the Loop</title>
      <pubDate>Tue, 14 Jul 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_jul_14_2009.htm</link>
      <description><![CDATA[When NSK Corporation’s Aftermarket division wanted to reach out to customers and prospects in two key industry markets, 5th business recommended an eye-catching and informative online newsletter to keep busy readers interested.]]></description>
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      <title>5th business Grows Greener with Fielding</title>
      <pubDate>Thu, 9 Jul 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsrelease.aspx?_id=pr_jul_9_2009.htm</link>
      <description><![CDATA[5th business Inc., one of Canada’s leading marketing and communications companies, is pleased to announce its selection by Fielding Chemical Technologies, Inc. to support their rebrand strategy. 5th business will be implementing a series of initiatives with Fielding to better position the company to compete on a global basis and will highlight the benefits of dealing with the technically advanced Canadian environmental services company. ]]></description>
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      <title>5th Business and United Way Come Together </title>
      <pubDate>Thu, 4 Jun 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_jun_4_2009.htm</link>
      <description><![CDATA[When United Way of Peel Region needed an innovative new campaign, 5th business came to the rescue and developed the “Come Together” concept. The campaign, which appears on billboards, transit buses and in workplaces across the Region, aims to reinforce the charity’s message and importance in the community as it embarks on its annual fundraising drive. ]]></description>
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      <title>VSOP Serves up a Challenge</title>
      <pubDate>Wed, 3 Jun 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_jun_3_2009.htm</link>
      <description><![CDATA[Victim Services of Peel (VSOP) is a not-for-profit charitable organization serving Peel Region in the provision of immediate crisis intervention and related services to persons victimized by crime or tragic circumstance. During the past three years 5th business has helped define and build the organization's brand via a corporate website and brochure, market research, direct mail, and outdoor advertising campaigns. These successful projects have helped VSOP reach more members of the community for both donations and the provision of services.]]></description>
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      <title>ADR Chambers Reinvents Dispute Resolution</title>
      <pubDate>Thu, 7 May 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_may_7_2009.htm</link>
      <description><![CDATA[When ADR Chambers was looking to revamp its image and embark on a corporate campaign to reintroduce themselves to the market, 5th business resolved to help.  Without wanting a complete brand overhaul, ADR sought a new corporate image that would support their already strong market position and reinforce their business profile, while maintaining their original logo.  ]]></description>
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      <title>TecSaw Sinks Teeth Into New Brand Image</title>
      <pubDate>Wed, 6 May 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_may_6_2009.htm</link>
      <description><![CDATA[When TecSaw needed a powerful new image, they came to 5th business for a creative solution.  Their key marketing message was that their products offer the best cost-performance ratio, which is their corporate calling card.  How do you tell customers about products that will ‘take a bite out of their costs’?  With man’s best friend of course!  ]]></description>
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      <title>5th Business Receives International Recognition</title>
      <pubDate>Wed, 6 May 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_may_8_2009.htm</link>
      <description><![CDATA[May 6, 2009 – 5th business is proud to announce their Honours achievement at the 19th International Astrid Awards. With a French-language direct mail campaign crafted for NSK Canada, 5th business takes home the award for a unique and eye-catching direct mail design.

]]></description>
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      <title>NSK - Only Chocolate Could Make Them better</title>
      <pubDate>Fri, 3 Apr 2009 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_apr_4_2009.htm</link>
      <description><![CDATA[When NSK needed to connect with a new market in Quebec, 5th business designed a creative campaign to get NSK noticed in a sea of promotional literature for their distributor customers. Unique packaging and clever messaging were vital to capturing the attention of their busy audience, and differentiating themselves among the competition. ]]></description>
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      <title>5th Business Finds Recessionary Marketers Outperform Competitors By 256% </title>
      <pubDate>Mon, 2 Mar 2009 GMT</pubDate>
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      <description><![CDATA[5th Business Inc., one of Canada’s leading marketing strategy and communications companies, released the inaugural issue of Perspective 5 today. The 16-page publication titled “Recession Marketing: A Historically Positive Pursuit” discusses the advantages and opportunities afforded companies who choose to continue marketing efforts during an economic downturn.]]></description>
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      <title>5th Business Gets NSK Customers Thinking</title>
      <pubDate>Thu, 6 Nov 2008 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_nov_6_2008.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc. is proud to announce the successful launch of an exciting North American brand campaign for NSK Corporation. In recognition of current tough economic fundamentals, 5th Business designed the campaign to stimulate customers' knowledge and position NSK as a solutions provider that can aid customers in weathering the economic downturn through cost savings and increased return on investment.]]></description>
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      <title>5th Business Appoints New Creative Director</title>
      <pubDate>Tue, 28 Oct 2008 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_oct_29_2008.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc., a full-service marketing and communications company based in Mississauga, Ontario, is pleased to announce the appointment of Eduardo de Abreu as Creative Director. ]]></description>
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      <title>5th Business Wins 2008 Gold Astrid Award for “Best Non-Profit Organization Website”</title>
      <pubDate>Tue, 15 Apr 2008 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_apr_15_2008.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc., one of Canada’s leading marketing strategy and communications companies, is proud to announce its selection as 2008 Gold Astrid Award winner for the “Best Non-Profit Organization Website”. The website (vspeel.org) was developed for Victim Services of Peel as part of a multi-faceted brand building campaign which also includes extensive outdoor and transit media.]]></description>
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      <title>5th Business Selected to Give Ontario Flower Growers Fresh Look</title>
      <pubDate>Tue, 15 Jan 2008 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_jan_15_2008.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc., one of Canada’s leading marketing strategy and communications companies, announced today its being selected by Ontario Flower Growers Co-operative to support its Ontario Flowers brand introduction.]]></description>
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      <title>5th Business Gives Flower Power to Canada Blooms Website</title>
      <pubDate>Thu, 10 Jan 2008 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_jan_10_2008.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc., one of Canada’s leading marketing strategy and communications companies, announced the launch of the new Canada Blooms website (www.canadablooms.com). ]]></description>
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      <title>5th Business Selected as New Agency for World’s Largest Bearings Manufacturer</title>
      <pubDate>Wed, 2 Jan 2008 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_jan_2_2008.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc., one of Canada’s leading marketing strategy and communications companies, proudly announces its selection by NSK North America to support the growth of its business. ]]></description>
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      <title>5th Business Helps Canadian Tourism Industry Attract Young Talent </title>
      <pubDate>Mon, 12 Nov 2007 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_nov_12_2007.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc., one of Canada’s leading marketing strategy and communications companies, announced the launch of the national “Win A Dream Job Contest” with the goal of helping the Canadian tourism industry address a labour shortage issue. ]]></description>
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      <title>5th Business Wins 2007 Platinum Award for "Best Advertising Agency"</title>
      <pubDate>Thu, 25 Oct 2007 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_oct_25_2007.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc., one of Canada’s leading marketing strategy and communications companies, proudly announced its selection as platinum winner for "2007 Best Advertising Agency" in the Top Performer Awards as voted by the Mississauga Business Times' readership. ]]></description>
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      <title>5th Business and United Way Come Together</title>
      <pubDate>Thu, 13 Sep 2007 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_sep_13_2007.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business Inc., (www.5thbusiness.com) one of Canada’s leading marketing strategy and communications companies, announced the release of United Way of Peel Region’s 2007 marketing campaign, “Come Together”]]></description>
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      <title>5th Business Gives Victim Services of Peel a New Face in the Community</title>
      <pubDate>Tue, 22 May 2007 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_may_22_2007.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business develops integrated marketing solutions for NPOs and charities looking to engage and grow their donor base, position their brands for relevance and better communicate their value proposition. ]]></description>
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      <title>5th Business selected by Hotel Association to help build National Accessibility Standards Program</title>
      <pubDate>Thu, 1 Feb 2007 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_feb_1_2007.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (www.5thbusiness.com) employs integrated strategies for companies and NPOs wanting to attract and retain employees, customers, and members.]]></description>
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      <title>5th Business Strengthens Indalco Alloys with New Website</title>
      <pubDate>Wed, 13 Sep 2006 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_sep_27_2006.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (www.5thbusiness.com), one of Canada's leading marketing and communications firms, announced today the launch of Indalco Alloys’ new website (www.indalco.com).]]></description>
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      <title>5th Business credited with successful launch of Hotel Association of Canada's new interactive website </title>
      <pubDate>Fri, 22 Dec 2006 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_dec_22_2006.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (www.5thbusiness.com) with the Hotel Association of Canada (HAC) is proud to announce the launch of HAC’s new website (www.hotelassociation.ca).]]></description>
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      <title>5th Business’ continued excellence wins Canadian Tourism Human Resource Council Employer of Choice project</title>
      <pubDate>Fri, 15 Dec 2006 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_dec_15_2006.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business develops integrated employment branding solutions for companies and NPOs looking to attract and retain a talented workforce. ]]></description>
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      <title>5th Business Strengthens Indalco Alloys with New Website</title>
      <pubDate>Wed, 27 Sep 2006 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_sep_27_2006.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (www.5thbusiness.com), one of Canada's leading marketing and communications firms, announced today the launch of Indalco Alloys’ new website (www.indalco.com).]]></description>
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      <title>5th Business Wins 2006 Top Performer Award for "Best Advertising Agency"</title>
      <pubDate>Wed, 20 Sep 2006 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_sep_20_2006.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (www.5thbusiness.com), one of Canada's leading marketing and communications firms, announced its being selected "Best Advertising Agency" as voted by the Mississauga Business Times' readership in the "Best of the Best" - Top Performer Awards.]]></description>
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      <title>Reduce Your Investment Risk - Get a “Second Opinion” 5th Business Helps Investment Risk Consultants to Deliver Peace of Mind </title>
      <pubDate>Thu, 11 May 2006 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_may_11_2006.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com), one of Canada’s leading marketing and communications firms, proudly announced today the launch of www.secondopinions.ca the new corporate website recently developed for Second Opinion Investment Risk Consultants. This new site has already helped provide Canadian Investors with financial reassurance and peace of mind through the provision of unbiased information regarding the successes and/or shortcomings of their financial portfolios.]]></description>
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      <title>"Healthy Shopper" – A Natural Choice for Consumers</title>
      <pubDate>Tue, 11 Apr 2006 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_apr_11_2006.htm</link>
      <category>News</category>
      <description><![CDATA[Margo Hunnisett, Vice President of Client Services for 5th Business (www.5thbusiness.com), one of Canada’s leading marketing and communications firms, proudly announced today the launch of www.thehealthyshopper.ca an online platform for The Healthy Shopper™ coupon book – Canada’s only coupon book for natural and organic products.]]></description>
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      <title>“Name That Grain” - Leading Canadian Marketing and Communications Firm Makes Collecting Consumer Data FUN for Everyone</title>
      <pubDate>Fri, 10 Feb 2006 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_feb_10_2006.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com), one of Canada’s leading marketing and communications firms, has made the collection of consumer data fun and interactive, with the development and implementation of a data management strategy based on an interactive kiosk-based game – Delta Machinery’s “Name That Grain.”]]></description>
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      <title>5th Business says “Give it to me NOW Magazine”</title>
      <pubDate>Tue, 15 Nov 2005 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_nov_15_2005.htm</link>
      <category>News</category>
      <description><![CDATA[	

Leading Canadian marketing firm 5th Business (5thbusiness.com) will analyze the results of the 2006 Love & Sex Survey for Toronto’s independent weekly publication, NOW Magazine, again this year. “We analyzed 7,000 response entries for last year’s Sex Survey” said 5th Business President, Stuart Lewis. “The project is unique, and we’re excited that NOW has again invited us to support one of its most popular properties by having us provide a detailed analysis of their survey results.” ]]></description>
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      <title>The Survey Says: Leading Canadian Marketing Firm Promotes Exit Surveys Through Joint Initiative With Premier Event Staging Solution </title>
      <pubDate>Sat, 24 Sep 2005 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_aug24_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com), one of Canada’s leading marketing firms, announced today a joint initiative with premier Canadian audiovisual services company CCR Solutions (ccrsolutions.com) to market its innovative market intelligence service, Intertelligence, to CCR’s diverse client base for use in touch-screen kiosk exit surveys at conferences and tradeshows. ]]></description>
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      <title>5th Business Gives Long-Standing Kitchener-Waterloo Insurance Brokerage a New Look </title>
      <pubDate>Fri, 29 Jul 2005 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_july29_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com) is pleased to announce a new multimedia campaign for Lackner McLennan Insurance Ltd. (Lackner McLennan), which was introduced to establish an updated brand presence for the leading Waterloo Region insurance brokerage in support of the firm’s continued growth.]]></description>
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      <title>CARS Council Engages Leading Canadian Marketing Firm to Help Launch New Services </title>
      <pubDate>Tue, 7 Jun 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_july7_2005.htm</link>
      <category>News</category>
      <description><![CDATA[Stuart Lewis, President of leading Canadian marketing firm 5th Business (5thbusiness.com), announced today the firm's latest client win. 5th Business was awarded by RFP a comprehensive branding, marketing and communications plan for the Canadian Automotive Repair and Service (CARS) Council, formed to address the human resource training and development needs of the Canadian automotive repair and service industry. CARS receives funding support from the Government of Canada sector council program.]]></description>
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      <title>5th Business Selected by Microsoft Global Business Partner of the Year </title>
      <pubDate>Wed, 29 Jun 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_jun29_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business , (5thbusiness.com), is pleased to announce one of its latest wins, adding TGO Consulting (TGO) to its client roster. TGO Consulting is a prominent business solutions consulting firm that provides software and business solutions, including Enterprise Resource Planning (ERP), to a variety of high-profile clients spanning the entertainment, financial/insurance, distribution, manufacturing, retail, not-for-profit and high tech industries. ]]></description>
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      <title>Leading Canadian Marketing Firm Engaged by Innovator in Industrial Electrical Solutions </title>
      <pubDate>Tue, 14 Jun 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_jun14_2005.htm</link>
      <category>News</category>
      <description><![CDATA[Stuart Lewis, President of leading Canadian marketing firm 5th Business (5thbusiness.com), announced today one of the firm's latest client wins. 5th Business has been engaged by prominent electrical contracting company Dial One Wolfedale Electric (Wolfedale) to complete a comprehensive strategic communications program. ]]></description>
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      <title>Canadian Gardening Expert Mark Cullen Grows Online Presence With Help From Leading Canadian Marketing Firm </title>
      <pubDate>Fri, 3 Jun 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_jun3_2005.htm</link>
      <category>News</category>
      <description><![CDATA[Stuart Lewis, President of leading Canadian marketing firm 5th Business (www.5thbusiness.com), proudly announced today the successful launch of www.markcullen.com, the new corporate website 5th Business recently developed for highly-respected Canadian gardening expert Mark Cullen. Officially launched just two weeks ago, Cullen’s new site has already attracted gardening enthusiasts from across the country and hundreds of entrants to an online contest developed by 5th Business prior to the site launch.]]></description>
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      <title>5th Business Develops Important New Tool for Premier Mississauga Building Repair and Maintenance Service Providers </title>
      <pubDate>Tue, 31 May 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_may31_2005.htm</link>
      <category>News</category>
      <description><![CDATA[Stuart Lewis, President of leading Canadian marketing firm 5th Business, is pleased to announce much-anticipated launch of www.serviceprofessionals.ca, the umbrella site for premier Mississauga service providers House Medics, Quality Project Management and Linx Mechanical. The Service Professionals website was created to establish a concise, updated and more comprehensive brand presence for the three companies. Launched just a few days ago, the new Service Professionals website is expected to attract significant attention.]]></description>
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      <title>Leading Canadian Marketing Firm Helps North America's Largest Paintware Company Paint the Internet in Style</title>
      <pubDate>Tue, 24 May 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_may24_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business ,(5thbusiness.com), one of Canada’s leading marketing firms, announced today the successful release of the new Dynamic Paint Products (Dynamic) website at www.getpainting.com, which it recently developed. Launched just 10 days ago, the new Dynamic website has already attracted significant attention as a result of promotion through various marketing and communications materials developed for Dynamic by 5th Business.]]></description>
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      <title>Leading Canadian Marketing Firm Engaged by Automotive Manufacturing Human Resource Sector Council </title>
      <pubDate>Thu, 12 May 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_may12_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com) Stuart Lewis, President of leading Canadian marketing firm 5th Business (5thbusiness.com), proudly announced today one of the firm's latest client wins. 5th Business was awarded by RFP a comprehensive strategic communications program for the Council for Automotive Human Resources (CAHR), sector council for the automotive manufacturing industry, nationally.]]></description>
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      <title>Envirotech Office Systems’ Gets “smart” with Leading Canadian Marketing Firm</title>
      <pubDate>Mon, 18 Apr 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_apr18_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com) ,one of Canada's leading marketing firms, is pleased to announce the launch of a contest at www.envirotechoffice.com. The contest, which launched last Friday, will run until this Friday, April 22, 2005 and was created by Envirotech Office Systems to celebrate the 35th anniversary of Earth Day and the birth of the environmental movement.]]></description>
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      <title>Mark Cullen Grows With 5th Business</title>
      <pubDate>Wed, 13 Apr 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_apr13_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com) one of Canada's leading marketing firms, is pleased to announce the launch of a contest at www.markcullen.com, in advance of Canadian gardening expert Mark Cullen's new website currently being developed by 5th Business. Early registrations for the contest have been overwhelming. ]]></description>
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      <title>Leading Canadian Marketing Firm Continues a Tradition of Giving This Spring </title>
      <pubDate>Wed, 30 Mar 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_mar30_2005.htm</link>
      <category>News</category>
      <description><![CDATA[The Staff of 5th Business (5thbusiness.com) prepared and served a meal for close to 80 homeless street youths at Evergreen last night as part of the leading Canadian marketing firm's ongoing support of Yonge Street Mission (ysm.on.ca).]]></description>
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      <title>The Results Are In: Leading Canadian Marketing Firm Helps Canada’s Largest Paintware Company Build Customer Database </title>
      <pubDate>Mon, 14 Mar 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_mar14_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com), one of Canada’s leading marketing firms, announced today the most recent success of its innovative market intelligence service, Intertelligence. This comes one week after the Intertelligence touch-screen kiosk was used by Canada’s largest paintware company, Dynamic Paint Products Inc., at a Home Workshop tradeshow.]]></description>
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      <title>Leading Canadian Marketing Firm Makes the News with its Clients </title>
      <pubDate>Thu, 3 Mar 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_mar03_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com), is pleased to announce the development of newsletter programs for its clients Barter Network Ltd. and B2B Credit Chex. Both organizations will launch their newsletter programs in the coming weeks.]]></description>
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      <title>Leading Canadian Marketing Firm Awarded Government Sector Council Project </title>
      <pubDate>Tue, 22 Feb 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_feb22_2005.htm</link>
      <category>News</category>
      <description><![CDATA[Stuart Lewis, President of leading Canadian marketing firm 5th Business (5thbusiness.com), proudly announced today the firm’s latest project win. 5th Business was awarded a bilingual website development project for the Canadian Tourism Human Resource Council (CTHRC) by RFP. ]]></description>
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      <title>5th Business Helps Liquid Capital Services Float to Top of Search Engines </title>
      <pubDate>Fri, 7 Jan 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_jan07_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com), is pleased to announce the impressive search engine rankings achieved for its client, Liquid Capital Services (liquidcapitalservices.com), as a result of a thorough search engine optimization strategy developed and implemented by the leading Canadian marketing firm.]]></description>
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    <item>
      <title>5th Business Begins the New Year With a New Corporate Image</title>
      <pubDate>Thu, 6 Jan 2005 GMT</pubDate>
      <link>http://www.smartermarketing.com/newsRelease.aspx?_id=pr_jan06_2005.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com), is thrilled to announce its recent corporate rebranding program, which was implemented to establish a concise, updated and more comprehensive brand presence for the leading Canadian marketing firm.]]></description>
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    <item>
      <title>NOW Readers Bare it All to Leading Canadian Marketing Firm</title>
      <pubDate>Mon, 13 Dec 2004 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_dec13_2004.htm</link>
      <category>News</category>
      <description><![CDATA[Stuart Lewis, President of leading Canadian marketing firm 5th Business (5thbusiness.com), announced its involvement in the 2005 Love & Sex Survey for Toronto’s independent weekly publication, NOW Magazine.]]></description>
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    <item>
      <title>Board of Trade Website Gets Extreme Makeover</title>
      <pubDate>Wed, 1 Dec 2004 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_dec01_2004.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business (5thbusiness.com), one of Canada's leading marketing firms, announced the redesign of the Mississauga Board of Trade (MBOT) homepage (mbot.com), which launched today.]]></description>
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      <title>Leading Canadian Marketing Firm Serves Up Good Cheer This Holiday Season</title>
      <pubDate>Tue, 30 Nov 2004 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_nov30_2004.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business, one of Canada’s leading marketing firms, is pleased to announce its ongoing support of Yonge Street Mission (ysm.on.ca), after preparing and serving a meal for close to 70 homeless street youths at Evergreen last night.]]></description>
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    <item>
      <title>Leading Canadian Marketing Firm Awarded "Canada's Seal of Excellence in Tourism Training"</title>
      <pubDate>Fri, 12 Nov 2004 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_nov12_2004.htm</link>
      <category>News</category>
      <description><![CDATA[Stuart Lewis, President of 5th Business (5thbusiness.com), one of Canada's leading marketing firms, proudly announced the launch of the new French language emerit website (emerit.ca), approximately one month after its launch of the new English language emerit site.]]></description>
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    <item>
      <title>Dynamic Paint Gets Fresh Outlook on Future Plans</title>
      <pubDate>Mon, 1 Nov 2004 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_nov01_2004.htm</link>
      <category>News</category>
      <description><![CDATA[Stuart Lewis, President of 5th Business (5thbusiness.com), is pleased to announce the leading Canadian marketing firm's most recent client win. 5th Business will be working with Dynamic Paint Products Inc. (Dynamic Paint) to evaluate the satisfaction level of their dealers and help the prominent paintware company prepare for further growth in 2005.]]></description>
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      <title>Intertelligence Touches Customers Directly</title>
      <pubDate>Thu, 28 Oct 2004 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_oct28_2004.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business, one of Canada's leading marketing firms (5thbusiness.com), announced the release of a new, touch-screen kiosk version of Intertelligence, its innovative market intelligence service. ]]></description>
    </item>
    <item>
      <title>Canadian Automotive Industry Specialist Goes “Global”</title>
      <pubDate>Fri, 1 Oct 2004 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_oct01_2004.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business announced the release of the new Global Vehicle Systems (GVS) website (globalvehicle.ca), which it recently developed. Launched just 60 days ago, the new GVS website has already attracted significant attention as a result of promotion through the GVS e-publication, The Global Mail.]]></description>
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      <title>5th Business Develops Another Smarter Marketing Solution</title>
      <pubDate>Wed, 4 Aug 2004 GMT</pubDate>
      <link>http://www.5thbusiness.com/newsRelease.aspx?_id=pr_aug4_2004.htm</link>
      <category>News</category>
      <description><![CDATA[5th Business, one of Canada's leading marketing firms (5thbusiness.com), announced today the release of their innovative new online market intelligence service called Intertelligence.]]></description>
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