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For Immediate Release
5th business helps Glasvan Great Dane Celebrate Hybrid Electric Shunt Tractor Launch
August 31, 2009 – Mississauga, Canada – When Glasvan Great Dane wanted to welcome customers and the media to its headquarters to showcase the newest in sustainable technology for the truck and trailer industry in Canada, they turned to 5th business for a communications strategy and materials that would show off their commitment to ‘green’ products.
To support this open house event to introduce the PHETT™ hybrid tractor to Canada, 5th business designed not only an invitation, but a media kit, event signage, presentation materials and giveaway items with the theme ‘Turning over a new leaf’ to highlight Glasvan’s groundbreaking product launch. The open house is the first collaboration between Glasvan and 5th business, who is leading Glasvan in a rebranding and marketing initiative to educate the industry about Glasvan’s best-in-class equipment, service and parts offerings.
Attendees included representatives from top Canadian fleets from leading grocers, food and beverage distributors, shippers, logistics providers and auto manufacturers, as well as members of the media, with follow-up media contact resulting in coverage in trade and local publications.
About 5th Business
5th Business is a Canadian full-service marketing and communications company
that provides strategy development, market intelligence, tactical marketing and
communications, online programs and direct response marketing. 5th Business’
Smarter Marketing approach creates business value for its clients that generates
long-term profitability and brand equity.
For more information, please visit www.5thbusiness.com, or contact:
Stephanie Eldred
Senior Communications Advisor
5th Business Inc.
T
905.275.2220 x353
E eldred@5thbusiness.com
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