For Immediate Release

5th business Re-brands Mississauga Board of Trade

October 7, 2009 – 5th business is proud to unveil the revitalized brand image of the Mississauga Board of Trade (MBOT). During the Mississauga Mayor’s Address Luncheon Event held on September 29th, MBOT renewed its commitment to invigorate the local business community to ensure sustained economic growth and prosperity. MBOT chair Ellen McGregor credited 5th business with the contemporary new branding the organization will use to engage the business community and government.

After undergoing organizational restructuring and developing a strategic long range plan, MBOT secured 5th business to rebrand the organization to support its revenue growth objectives. An updated MBOT logo, and new tagline “Spirit of Success” were developed as a means to showcase the new MBOT. A series of promotional materials will be launched later this month to educate business managers about how MBOT can help support their business objectives through its unique programs and services.

Creative aspects of the rebranding strategy centred on a logo update that stayed true to the recognizable brand colours previously utilized by MBOT, but offered a more contemporary visual. The logo features the individual letters, M, B, O and T separated into lettered building blocks, which are then incorporated into the language proposed for both MBOT print advertising and communications collateral through references to ‘spelling success.” Ad campaign creative leverages the block theme through the use of word game tiles.

Lilit Hakobyan, Director of Client Services at 5th business states "we developed four key brand pillars - programs, advocacy, membership and participation - to help communicate the organization's great brand story. MBOT has an important role in the local business community and it is our priviledge to support our home city's business organization."

MBOT is currently reviewing 5th business’ recommended communication action plan in the development of future advertising, communications and member acquisition strategies.

About 5th Business

5th business is a Canadian full-service marketing and communications company that provides strategy development, market intelligence, tactical marketing and communications, online programs and direct response marketing. 5th business’ Smarter Marketing approach creates business value for its clients that generates long-term profitability and brand equity.
For more information, please visit www.5thbusiness.com, or contact:
Stephanie Eldred
Senior Communications Advisor
5th business Inc.
T 905.275.2220 x353
E eldred@5thbusiness.com