NSK

When NSK needed to connect with a new market in Quebec, 5th business designed a creative campaign to get NSK noticed in a sea of promotional literature for their distributor customers. Unique packaging and clever messaging were vital to capturing the attention of their busy audience, and differentiating themselves among the competition.

The headline “Only Chocolate Could Make Them Better” was born out of NSK’s own brand position that denotes the high level of craftsmanship and the exceptional quality of the bearings they produce. The headline, and accompanying image of a ball bearing dripping with chocolate, quickly became a full-fledged custom designed Lindt chocolate box to be delivered to NSK’s distributors in Quebec. With coordinating brochures and a web portal, the chocolate boxes were hand delivered to an eager set of customers (complete with chocolates). When the response rates were tabulated at the close of the promotion, the percentage of responses was well over 100%.

For more information on how to create these kinds of results for your business, contact Lilit Hakobyan, Director of Client Services, at 5th business today!