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For Immediate Release
5th business to Brand Human Services Centre Initiative in Peel Region August 6, 2009 – 5th business, a leading Canadian marketing and communications company based in Mississauga, has been secured to brand an exciting new social services initiative to be launched in Peel Region.
The Human Services Centre (HSC) initiative will bring together social service and not-for-profit organizations in Peel Region into central locations to offer more accessible and robust services to the community. This concept has been successfully implemented in various cities across North America, and is widely recognized as the future of social service delivery.
“Our team is proud to be involved with the HSC initiative, and is looking forward to bringing our expertise in the not-for-profit sector to this new facility. We will be working to define a solid brand image and communications plan to ensure that the community is aware of the benefits of the HSC,” says Margo Hunnisett, Vice President, Client Services at 5th business.
The HSC concept allows organizations to access greater resources collectively than would be possible working independently, including improved client access, coordinated program and service delivery, vendor/supplier efficiencies, shared common space, and enhanced public profile. Plans for the HSC will begin with a central location, with additional facilities to be located throughout the region in the future.
“By working to build a Human Services Centre in Peel Region, we are hoping to enhance the services being offered to those in the community that need support. As our member agencies benefit from the HSC environment, it is our hope that each organization will provide even more services and support tools for people in the entire region of Peel,” says Winston Meyer, Chair of the HSC Steering Committee and First Vice President at CIBC Wood Gundy.
With planning currently underway, the HSC initiative is gearing up to begin securing not-for-profit and social service partners, in addition to searching for appropriate office space to accommodate the HSC. A building name, related brand image and tagline are to be unveiled this fall.
5th business works with a diverse range of clients like national not-for-profit organizations including the Railway Association of Canada, the Hotel Association of Canada, and the Mining Industry Human Resources Council, and local not-for-profits like Victim Services of Peel and United Way of Peel Region.
About 5th Business
5th Business is a full-service marketing and communications company that provides strategy development, market intelligence, tactical marketing and communications, online programs and direct response marketing. 5th Business’ Smarter Marketing approach creates business value for its clients that generates long-term profitability and brand equity.
For more information, please visit www.5thbusiness.com, or contact:
Stephanie Eldred
Senior Communications Advisor
5th Business Inc.
T 905.275.2220 x353
E eldred@5thbusiness.com
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