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For Immediate Release
NSK Keeps Customers in the Loop
When NSK Corporation’s Aftermarket division wanted to reach out to customers and prospects in two key industry markets, 5th business recommended an eye-catching and informative online newsletter to keep busy readers interested. The project began with the creation of a streamlined and visually engaging design template that would hit the readers’ inbox and not go unnoticed.
Carefully crafted to highlight not only the informative main article, each newsletter offers quick and easy access to NSK’s website, news headlines and product snapshots. The complete redesign resulted in customized newsletter templates for two of their key markets – pulp & paper and minerals & utilities - that were put into use in June. After overwhelming support for their new format from their industry-specific customers, NSK decided to branch out even further with a general newsletter that can appeal to all readers, which will debut later this month.
About 5th Business
5th Business is a full-service marketing and communications company that provides strategy development, market intelligence, tactical marketing and communications, online programs and direct response marketing. 5th Business’ Smarter Marketing approach creates business value for its clients that generates long-term profitability and brand equity.
For more information on this seminar presentation or upcoming events hosted, visit www.5thbusiness.com or contact:
Stephanie Eldred
Senior Communications Advisor
5th Business Inc.
T 905.275.2220 x353
E eldred@5thbusiness.com
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