For Immediate Release

VSOP Serves up a Challenge
5th business creates the sponsorship menu for VSOP's Celebrity Chef Challenge

Victim Services of Peel (VSOP) is a not-for-profit charitable organization serving Peel Region in the provision of immediate crisis intervention and related services to persons victimized by crime or tragic circumstance. During the past three years 5th business has helped define and build the organization's brand via a corporate website and brochure, market research, direct mail, and outdoor advertising campaigns. These successful projects have helped VSOP reach more members of the community for both donations and the provision of services.

It was no surprise that VSOP asked 5th business to creatively participate in their latest fund-raising activity - the Celebrity Chef Challenge. Faced with the task of finding sponsorship(s),VSOP needed promotional materials that would not only explain what the event was and what sponsorship opportunities were available, they also needed to stand out from the crowd and get attention for their cause. A sponsorship 'menu' was developed that outlined the various categories of sponsorship, ranging from dessert to entrees, in an eye-catching design that was a feast for the eyes.  The event went off without a hitch and VSOP was able to raise much-needed funding for their cause and offer a great night out for their supporters.

5th Business is a full-service marketing and communications company that provides strategy development, market intelligence, tactical marketing and communications, online programs and direct response marketing. 5th Business’ Smarter Marketing approach creates business value for its clients that generates long-term profitability and brand equity.

For more information on this seminar presentation or upcoming events hosted, visit www.5thbusiness.com or contact:

Stephanie Eldred
Senior Communications Advisor
5th Business Inc.
T 905.275.2220 x353
E eldred@5thbusiness.com