For Immediate Release

5th Business and United Way Come Together

When United Way of Peel Region needed an innovative new campaign, 5th business came to the rescue and developed the “Come Together” concept. The campaign, which appears on billboards, transit buses and in workplaces across the Region, aims to reinforce the charity’s message and importance in the community as it embarks on its annual fundraising drive.

Because United Way brings together people from all parts of the community to focus on social issues and create lasting change, United Way needed a powerful message that would  have resonance with both supporters and those who receive assistance through United Way-funded agencies.

With 43% of the Region comprised of immigrants, the “Come Together” campaign features a culturally, age and gender diverse range of people with the headline “Come Together. Right Now.” The core messages of the campaign are to foster community engagement through partnerships and to ensure people are cared for, connected and included.  The campaign has been so successful that it continues to be used across the board in a variety of communications, advertising and marketing materials for United Way.

5th Business is a full-service marketing and communications company that provides strategy development, market intelligence, tactical marketing and communications, online programs and direct response marketing. 5th Business’ Smarter Marketing approach creates business value for its clients that generates long-term profitability and brand equity.

For more information on this seminar presentation or upcoming events hosted, visit www.5thbusiness.com or contact:

Stephanie Eldred
Senior Communications Advisor
5th Business Inc.
T 905.275.2220 x353
E eldred@5thbusiness.com