TecSaw Sinks Teeth Into New Brand Image

National company takes a bite out of the competition with a complete brand makeover.

When TecSaw needed a powerful new image, they came to 5th business for a creative solution.  Their key marketing message was that their products offer the best cost-performance ratio, which is their corporate calling card.  How do you tell customers about products that will ‘take a bite out of their costs’?  With man’s best friend of course! 

A barking dog was outfitted with a new set of ‘teeth’ to play on the theme of saw blades, and a corporate mascot was born! This image and theme was then woven into a new website, an industry magazine advertorial, corporate brochure and print advertising that likened TecSaw and its products to man’s best friend: a loyal companion that offers undivided attention, and a mean set of teeth.

For more information on how to create these kinds of results for your business, contact Lilit Hakobyan, Director of Client Services, at 5th business today!