For Immediate Release

5th business Grows Greener with Fielding

Mississauga, Canada – July 9, 2009 - 5th business Inc., one of Canada’s leading marketing and communications companies, is pleased to announce its selection by Fielding Chemical Technologies, Inc. to support their rebrand strategy. 5th business will be implementing a series of initiatives with Fielding to better position the company to compete on a global basis and will highlight the benefits of dealing with the technically advanced Canadian environmental services company.

“5th business continually looks to back companies that mirror our own brand values. With the global marketplace demanding environmentally responsible thinking and actions from business leaders, expanding the Fielding brand story is something that our team looks forward to accomplishing,” says 5th business President, Stuart Lewis.

Fielding is the most accredited solvent and refrigerant recycling company in Canada and plans to offer these and other related services on a wider basis. As worldwide environmental protection movements become more prominent and the profile of “green initiatives” continues to grow, Fielding has significant opportunity to aid companies interested in implementing cost-saving business practices through greener options.

“Fielding is doing incredible work for environmental protection through our patented technology and our focus on honouring the waste management hierarchy,” says Ellen McGregor, President and CEO. “We need to make sure that people understand the level to which we can help them achieve their environmental and cost-saving targets through the recycling and reclamation of the chemical wastes they generate. 5th business really understands our message and will help us greatly in developing and implementing a marketing vision that aligns with our growth objectives.”

5th business actively seeks out B2B clients who have environmentally responsible business practices. Its work includes green marketing initiatives for clients such as NSK, a Global 100 Sustainable Company; Wheels Group, a SmartWay transport partner; and the Hotel Association of Canada’s Green Key program.

About 5th Business

5th business is a full-service marketing and communications company that provides strategy development, market insight, tactical marketing and communications, interactive programs and direct response marketing. 5th business’ Smarter Marketing approach creates business value for its clients that generates long-term profitability and brand equity.

For more information on this seminar presentation or upcoming events hosted, visit www.5thbusiness.com or contact:

Stephanie Eldred
Senior Communications Advisor
5th Business Inc.
T 905.275.2220 x353
E eldred@5thbusiness.com