5thbusiness - Smarter Marketing

5th business puts your business in touch with the strategy that will propel your business past the competition.

Enersource Powers Up with 5th business

January 27, 2010 – Mississauga, CANADA - 5th business, one of Canada's leading marketing and communications companies, has announced its appointment by Enersource Corporation to support the power distributor through a series of brand strategy initiatives focused on further enhancing their customer and employee connections.

Enersource is a leader in the safe reliable delivery of electricity to the residents and businesses of Mississauga. Notable achievements include:

Sustained world-class reliability to customers in Mississauga
92% customer satisfaction rating
Over one million hours worked without a single lost time injury
Strong partnerships with local hospitals and charitable organizations.

"5th business seeks to form relationships with category leading businesses," says Stuart Lewis, President of 5th business. "Enersource is a unique and well-managed organization and we are privileged to help this committed team amplify their engagement with their business and residential customers".

Craig Fleming, President and CEO of Enersource comments, "Our community, customers and shareholders rely on our team to effectively, safely and reliably deliver electricity. Our business objectives include better aligning our marketing and communications strategies with our conservation, education, community, employer branding and customer service targets".

Initial plans include solidifying a cohesive, customer-focused brand image that will be carried into future communications strategies and customer engagement activities.

About 5th business
5th business is a privately held full-service marketing strategy and communications company that serves clients across North America in the manufacturing, industrial, public, not-for-profit, retail and service sectors. For more information, please visit www.5thbusiness.com.

About Enersource Corporation
Enersource Corporation is a diversified energy and technologies company focusing on quality of service through operational excellence in the distribution of electricity, delivery of electricity conservation programs and smart metering solutions. The Corporation is 90 per cent owned by the City of Mississauga, and 10 per cent owned by BPC Energy Corporation (Borealis), a subsidiary of the Ontario Municipal Employees Retirement System. For more information, please visit www.enersource.com.

For more information please contact:

Stephanie Eldred
Senior Communications Advisor
5th business Inc.
T 905.275.2220 x353
E eldred@5thbusiness.com

Karen Ras
Director, Corporate Relations
Enersource Corporation
T 905.283.4275
E kras@enersource.com

Print or Web? Yes!

There's no doubt that e-marketing is the “it” way for businesses to communicate - especially in tight economic times. And, it’s hard not to argue for the cost effectiveness, reach and super-accessibility of digital media, from social networking to email, RSS, blogs, wikis, webcasts etc. With a seemingly endless array of digital marketing options, is there still a place for print media? Absolutely.


5th business prohibits any and all unauthorized use of its trademarks including the 5th business name and logo, Smarter Marketing, 5th Insight and Perspective 5.